Video is everywhere these days; whether it’s a CEO’s internal update or a marketing push to customers, it has become a cornerstone of corporate communication. But as great as video is for engagement, it comes with some tough challenges, especially regarding privacy, security, and GDPR compliance.
If you are responsible for company communications, you know how important it is to ensure your video communications are secure and comply with GDPR. It’s about safeguarding sensitive company information and, more importantly, maintaining trust with your audience.
The Growing Role of Video in Corporate Communication
Video is now a vital tool for corporate messaging. Internally, companies use video for CEO announcements, town hall meetings, employee training, and regular updates. Externally, video serves a crucial role in marketing, public relations, customer engagement, webinars, and even investor relations.
While video boosts engagement and retention, it also presents risks if not managed properly. Companies may face regulatory non-compliance and loss of control over sensitive communications without proper safeguards.
The Importance of GDPR Compliance in Video Communication
GDPR imposes strict requirements on companies handling personal data, including video content. Whether you’re sharing a training video internally or hosting a customer-facing webinar, it is essential to ensure GDPR compliance. Let’s face it: protecting user privacy isn’t just about avoiding penalties; it’s about showing your customers and employees that you care about their data.
Common Mistakes Companies Make
Many companies, maybe even yours, rely on platforms like YouTube or Vimeo for video hosting. However, these platforms often do not comply with GDPR, as they use third-party trackers, store data outside the EU, and offer little control over content distribution. This can expose businesses to unnecessary risks, including losing control over sensitive information.
Why Corporate Communication Needs to Be Safeguarded
Corporate communication – whether internal or external – often contains sensitive information. Internally, companies share proprietary data, strategic plans, and employee information.
Think about your latest public-facing video – a product demo or customer testimonial. This video isn’t just content; it reflects your brand and values. If these communications are not protected, the consequences can be severe.
1) Internal Risks
Leaked internal videos can reveal proprietary information, leading to potential legal and competitive issues. Imagine your internal strategy video ending up in the wrong hands – a nightmare scenario that can be easily avoided with proper safeguards.
2) External Risks
Externally, poor control over video content can damage a company’s reputation. Imagine an instructional video for customers being interrupted by inappropriate ads on YouTube, or worse, a competitor’s product ad.
3) Reputation and Compliance
Non-compliance with GDPR doesn’t just lead to fines—though that’s bad enough—it can erode the trust you’ve worked so hard to build with your stakeholders. Is that a risk you want to take? Safeguarding your video communication is crucial for maintaining a strong brand reputation and adhering to legal obligations.
The Role of GDPR-Compliant Video Platforms in Mitigating Risks
To mitigate these risks, GDPR-compliant video platforms offer a secure and reliable solution for companies concerned about privacy and data security.
a) Secure Hosting
With platforms like Streamio, businesses benefit from secure hosting within the EU, ensuring GDPR compliance. It takes the worry away from concerns like data storage outside the EU, offering peace of mind.
b) No Third-Party Tracking
Unlike public platforms that track users for advertising purposes, GDPR-compliant platforms avoid using third-party cookies or trackers. This ensures that user data is not misused, giving companies peace of mind.
c) Full Control Over Content
Streamio allows companies to maintain complete control over their content. Whether it’s an internal update or a public webinar, businesses can protect their videos from unauthorized access or external interference.
Key Features to Look for in a GDPR-Compliant Video Platform
What should you look for in a video platform? Here are some key features to keep in mind:
- Data Security: The platform should offer secure, GDPR-compliant data storage within the EU to protect company and customer data.
- Privacy-Friendly Analytics: Look for platforms that offer video analytics without compromising user privacy. Platforms like Streamio offer insights into viewer engagement while respecting data privacy.
- Custom Branding and Control: Ensure the platform allows for full control over branding and content distribution. Eliminating ads and distractions is key to maintaining a professional user experience.
- Livestreaming and On-Demand Content: A secure platform should support both live streaming for events and on-demand content for training or marketing purposes.
How Streamio Supports GDPR-Compliant Corporate Communication
Streamio is a Swedish video platform designed with GDPR compliance at its core. Here’s how it helps safeguard corporate communication:
- GDPR Compliance: With Streamio, your data stays secure within the EU, ensuring compliance.
- Complete Control: Businesses have full control over their video content, ensuring that their corporate messages remain secure, whether it’s internal communication or customer-facing media.
- Secure Streaming and Hosting: With Streamio’s secure hosting, you can prevent unauthorized access to your videos, whether they’re live-streamed or on-demand.
- Privacy-Friendly Analytics: Companies can refine their communication strategies using Streamio’s privacy-friendly analytics, which tracks viewer engagement without compromising user privacy.
The Long-Term Benefits of Safeguarding Corporate Communication
Investing in a GDPR-compliant video platform like Streamio offers long-term benefits for corporate communication:
- Building Trust: Secure, privacy-respecting video platforms help build trust with employees, customers, and stakeholders. They signal that your company takes privacy and security seriously.
- Future-Proofing: As data privacy regulations continue to evolve, using a GDPR-compliant platform will future-proof your corporate communication strategy.
Conclusion
In today’s digital world, ensuring your corporate communication is secure and GDPR-compliant isn’t just important – it’s essential.
By using the right video platform, like Streamio, you can protect sensitive data, maintain control over your content, and build trust with everyone who matters: your employees, customers, and stakeholders.
Now’s a good time to review your current video platform and ensure it’s up to the task. If you need a platform that aligns perfectly with your needs, Streamio is here to help.
